Sunday, 1 June 2014

Artix Entertainment review, Part 1

This review of Artix Entertainment is based on an essay I wrote for business strategies class a few years ago. It has been updated to reflect the current situation of the company. It will be posted in several parts over the month.
1.0 Introduction
Artix Entertainment is an online browser-based game company based in Land O'Lakes, Florida. It was founded in 2002-2003 by Adam Bohn with two of his close friends. Bohn founded the company in order to gain support for AdventureQuest, which was a very small game at the time. Bohn, under the pseudonym Artix Krieger, has been the current CEO of Artix Entertainment since 2002.

The company has around fifty staff members, the exact number is uncertain as the company does not keep extremely detailed public records. However, it is known that every staff member uses a pseudonym which is based on their ingame character, and each of the games has at least one project head.

This company currently runs seven Flash-based games. They are: AdventureQuest, DragonFable, MechQuest, AdventureQuest Worlds, OverSoul, EpicDuel and HeroSmash. The games take place in a fictional land known as Lore, which is currently in the Middle Ages. The exceptions to this are EpicDuel, OverSoul and HeroSmash, as EpicDuel takes place in another planetary system, OverSoul takes place in another medieval world, and HeroSmash takes place on Earth. Artix Entertainment also has several browser-based minigames, which are mostly spin-offs from the six bigger games.

AdventureQuest (henceforth known as Original AQ), DragonFable, and MechQuest are online single player adventure games, which were released in 2002, 2006, and 2007 respectively. AQWorlds and HeroSmash are adventure MMORPGs released in 2008 and 2010 respectively, while EpicDuel is a duelling MMORPG adopted by AE in 2009. OverSoul is a 2013 card-battling pseudo-MMORPG with player-versus-player elements, although the bulk of OverSoul consists of collecting non-player-characters (NPCs) for the player's army.

In 2014, AE released a mobile puzzle game titled BattleGems. It is loosely based on the Lorian games. BattleGems can be played on Android, iOS, or Facebook.

Artix Entertainment also sells merchandise based on their games. The merchandise can be found in online stores such as Heromart, which is owned by the company, and Jinx. Stuffed toys, books, clothes, posters, and a card game are among the products sold by this company.

AE is a virtual goods company, location is still important. Their largest consumer base is in the United States, as AE is based there. The target market of AE consists mainly of teenagers and young adults, although the bright cartoonish designs in most of the games appeal to young children.

Next section: General Procedures at AE.

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